YaLLa Esports is the leading esports organization in the Middle East and North Africa, nurturing some of the best regional talent and creating highly engaging gaming content for the local community. We stand behind our name - YaLLa Lets Go! - and waste no time in racing to the top. With 20 years of esports and gaming experience, the Finnish born and now a decade Dubai based founder Klaus “Klasu” Kajetski has grown YaLLa Esports to a globally recognized team. We partner with the best in the business and provide our players with the tools they need to grow into superstar esports athletes. Our track record speak for itself, and we are just getting started!
Our rosters host some of the most talented players in the region across multiple popular game titles and we are constantly on the lookout for the next esports superstar. YaLLa Esports ability to scout dedicated players and supporting them to reach their peak performance while achieving their dreams, has given us the edge to compete on a global scale showcasing the Middle Eastern talent at international stadiums.
YaLLa Esports was founded by players - for the players. We wanted to build a community of gamers with an organized structure and non toxic environment where esports careers can flourish. This simple mission has made us the number one organization for up-and-coming professional esports athletes in the MENA region. We have already supported numerous talented individuals reach the next level, from a little motivation and equipment to boarding their first airplane and winning international championships. We are always on the lookout for new talent and can not wait to hear from you!
Our highly engaged fanbase are mainly gamers and millennials from the Arab world, traditionally a challenging demographic to reach. We have built a network that spans a full range of channels and platforms in order to ensure our players the exposure they deserve and the tools to deliver our quality content to our rapidly growing family. YaLLa Esports is not only a team, but also an entertainment company and lifestyle brand that provide exceptional opportunities for our players and partners to succeed on a daily basis.
Diversity is strength, and we would not be where we are without the many personalities that make up our players, staff and fans. We are committed to discover Arab esports and nurture the regional talent in the MENA where, for years, incredible players have been without a place they can call home.