FRIDAY, 17 OCTOBER 2023
YaLLa Esports appoints IMG as Official Partner for “Compass” Global Media Rights
Dubai, 17th October - YaLLa Esports today announced IMG has been appointed as its official global media rights partner, to help expand the reach of YaLLa’s homegrown Counter-Strike tournament “Compass”. This agreement aims to elevate the regional landscape of esports and gaming in the Middle East.
IMG will support YaLLa Esports in its move into the organization of internationally recognized top tier events, solidifying their position as a key player in the esports landscape.
“We at YaLLa Esports could not be happier to have a powerhouse like IMG supporting our journey to build a relevant global media rights offering with Compass at the helm - something all regional esports events have traditionally struggled with,” said Teemu Koski, VP of Media at YaLLa Esports. “This partnership is a huge step in the right direction to create a long lasting and sustainable esports IP from the region that honors the heritage of local esports culture and bring it to the world.”
A brand new Counter-Strike 2 esports tournament series that aims to unite and celebrate the global gaming community, transcending boundaries while proudly championing the regional gaming culture. “Compass” offers a notable prize pool of $450,000 for its inaugrual season, making it one of the most prominent CS2 esports events in the global competitive calendar.
The tournament will culminate in a spectacular LAN Grand Finals held in the United Arab Emirates 5-9th of June. The Finals will provide a platform for global top teams to showcase their skill and build fandom with this up and coming region, while also bringing the action closer to the local players and fans from the Middle East.
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
IMG: Jo Robertson | +44 7392 088227 | Joanna.firstname.lastname@example.org