YaLLa Esports partners with DMCC

Dubai, United Arab Emirates – 23rd November 2022

YaLLa Esports is partnering with DMCC amid the launch of the DMCC Gaming Center. The Centre will support the increasingly growing regional video games industry and house various gaming and esports companies, including game developers, publishers, AR and VR companies, etc. It aims to create a supportive environment where all gaming and esports companies can thrive. 

Members of DMCC Gaming Center will have access to a comprehensive gaming and esports community through a calendar of industry events and tournaments catered by Ecosystem Partner YaLLa Esports. 

“YaLLa Esports has been involved in creating a gaming and esports ecosystem in the Middle East region since 2016, and this partnership reaffirms our commitment to do so. The region is at the forefront of the global video games market growth and, more than ever, needs platforms to connect, network, and gather professionals from this industry. We are proud to partner on this project and will use our gaming experience and insights to make it attractive to professionals from the industry,” said Klaus Kajetski, Founder & CEO YaLLa Esports. 

“Gaming is one of the fastest growing industries in the world, with passionate communities constantly looking for greater immersion and storytelling in their chosen form of entertainment,” said Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC. “As our roster of gaming companies expands rapidly and as we see more of our DMCC Crypto Centre members enter the blockchain gaming space, there is no better time to formalise our efforts by opening the DMCC Gaming Centre. Through this facility, we will solidify Dubai’s position as a global hub for all forms of gaming and esports.”

Gaming has become the most popular form of digital entertainment worldwide, with rich storytelling and greater immersion than other forms of content. Eight out of 10 Gen Zs and millennials are gamers, and gamers between the ages of 25 and 40 spend as much as seven hours gaming each week. Esports is also a rapidly growing industry, with 68% of the online population watching gaming-related content and 10% being esports enthusiasts.