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6 Jan 2020
How to Improve Your Online Presence and Increase Your Chances of Getting Signed
By Luka

So you consider yourself to be a bit of a pro at your game and you think that any tem would be lucky to have you – that’s fair enough. Still, though, all your friend requests on Steam are from scammers and all your incoming mail is advert spam. Let’s assume you actually are good enough to compete or you have the potential to become one of the world’s best gamers, wouldn’t you want the right people to know it? By reading this article, you’ll get a set of tips straight from the horse’s mouth on what we look or in players and what helps us notice their true worth in order to bring them on board as part of our roster.

Before optimizing your socials, at least make sure you’re present on all socials

This one seems a bit obvious but you’d be surprised how many gamers get featured in clips or noticed in tournaments and then when you try to look them up on twitter – nada. Now we’re not saying you need to make your snapchat public and get an account on every internet forum just to be sure, but at least be present on the big 3 of YouTube, Twitter, and Instagram so that if somebody wants to find you they can do so without much trouble. This brings us to our second point:

Keep uniformity across your channels

It isn’t very helpful to teams and recruiters if your twitter handle is GoodBoy12, your IGN is xxNoobDestroyer and your YouTube is DubaiVlogs. Try to keep things as uniform as possible (yes we know that some usernames are taken but at least keep it similar) and ensure that you mention all your other socials on each account. Instagram and twitter let you add a website link so why not plug your YouTube? YouTube has a bio section and social buttons on your banner so why not plug your other social networks? We recommend keeping your Twitter, Instagram, YouTube, Steam, and IGN all relatively similar to make sure that you aren’t so hard to find that recruiters simply give up or forget about you.

Show us what you’ve got – conveniently

Every single day, we get enquiries where people ask us to simply take them on their word when it comes to their skill level, or, even worse, to 1v1 them on Rust to see how great they are at CS. We’ll level with you completely here – as much as we would love to, we don’t have time to 1v1 every single applicant personally. We have other things to do – create content, organize events, write these guides – you get the idea. This means that you need to make your skills show in easily accessible and intelligently presented ways. You can get creative here, maybe with a personal website that showcases your ability, achievements and journey, but at the very minimum it’s good to have a YouTube channel with some highlight clips and gameplay videos. Think of how you judge other players and assume that you will be screened in a similar fashion, so what impresses you is likely to also impress organizations.

Skill is no longer enough

In the modern ecosystem skill has become more of a baseline than an end-all asset, and this is simply a natural progression of esports due to several reasons. The first is that there are now many skilled individuals and their level alone is rarely the only thing that sets them apart. The second reason is that skill does not equate to being a pleasant person to work with. The third is that performance is not the only factor that makes an organization successful. What organizations look for in players nowadays is what they can offer on top of mere playing ability. Do you have a livestream with a large audience, do you have an interesting personality and are comfortable with generating content for the organization, and how good are your communication skills and ability to adhere to schedules and deadlines.

All these skills are highly marketable in esports and are something you should do your best to show off as much as possible.

Persevere

Finally, our last tip is to just keep at it and keep striving for greatness. We know it can be tough to get noticed and we wish we could give every single player an opportunity to prove themselves but unfortunately this is not how the world works. It’s important to keep working on your in-game skills but also to keep developing your value as a player outside of the game. Eventually, the hard-working people get picked up and the valuable entertainers get an audience, it is only a matter of time.

Luka Stanojevic

Luka Stanojevic got his start at a digital agency and worked his way up to head of marketing, overseeing both in-house and client-side campaigns and regularly contributing to online publications. As a lifelong gamer, he joined YaLLa esports to pair his professional experience with his passion and work towards building YaLLa into a world-class organization. Luka enjoys strategy games and RPGs, blaming his mediocre performance at shooters on old man reflexes.