YaLLa YeLLow
Brief & Objectives
Raise awareness and drive conversation around Logitech as an established gaming brand in the MENA region.
Promote Logitech’s limited edition Yellow mouse product launch and build hype around the product features among the YaLLa Esports community.
Allow the YaLLa Esports community to actively be part of the campaign and share their content.
Amplify the brand’s reach by encouraging sign-ups to Logitech’s social media channels.
Deliverables
Build a social media campaign to engage around the limited edition Logitech Yellow mouse product launch.
Launch a user content-generated campaign, inviting YaLLa Esports fans to share their best gaming clip under the #YaLLaYeLLow hashtag for a chance of winning Logitech limited edition yellow mouse.
Maintain the engagement by allowing the community to be included in the decision-making process to select the winning clip.
Amplify the brand’s reach by encouraging sign-ups to Logitech’s social media channels.
209K+
Impressions
34K+
Engagement
30K+
Video Views
11K+
Votes
