EA Sports Apex Legends Mobile Launch
Brief & Objectives
– Support EA Sports with the regional launch of their new game Apex Legends Mobile
– Increase awareness around the game and encourage game downloads
– Create and rally a community behind the game
Deliverables
– A 4-week fun, rewarding, and community-centric campaign
– The participation of 10 influencers teaming up with players to play on stream ahead of the launch date
– Many opportunities for the community to win giveaways while having fun (user-generated content)
– A dedicated award show hosted by Duke or Arabia to reward the participants
6.5M
Impressions
1.38M
Views
195,825
Watch Hours
580,371
Reach
