Brief & Objectives
Increase Doritos awareness among MENA’s gamer audience by promoting Doritos’ brand and products.
Create engaging content to drive conversation around Doritos’ products.
Inform the audience about the Doritos x Sony Mega Promo campaign and incentivize participation.
Amplify the brand’s reach by encouraging following Doritos’ social media channels.
A multi-Influencer campaign carried by gaming influencers with strong communities established in the MENA region.
Video content on YouTube and Instagram (posts and stories), highlighting product features and ongoing promotional offers.
Significant social media reach among Doritos’ regional target audience.