YaLLa Esports Arabian World Cup
Brief & Objectives
The Arabian World Cup is a YaLLa Esports initiative aimed at engaging our community and creating a platform to play together. The Arabian World Cup was a first-of-its-kind Fortnite tournament we organized for our community, enabling Middle Eastern and North African teams to face off in a world cup style format.
The top 3 players of each participating country were invited to represent their flag in a 6-round battle royale game, where they battled to claim the title.
In total, 99 players split into 33 teams from 20 countries participated in this tournament.
Deliverables
– 3-week long campaign to promote the tournament
– 1 day of live-stream on twitch in Arabic
– Influencer promotion with Saudi content creator “Kemuda”
– A successful and highest engaging tournament that generated a very positive sentiment within the community.
1.5M
Impressions
70,000+
Live Views
6,000
Peak Concurrent Viewers
20
Countries
